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ABOUT

BEMi logo

Company name

BEMi Consulting Co., Ltd.

Establishment

February 28, 2019

Representative

CEO: James Chappell

Capital

¥ 1,000,000

Location

552-0021 Osaka Prefecture, Osaka City, Minato Ward, Chikko 3-3-2

TEL

080-3861-9912

Email

info@bemiconsulting.com

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BEMi CEO James Chappell

CEO PROFILE

James Chappell

James Chappell

Born in 1976 in North Carolina, USA.
After studying psychology and sociology at the University of North Carolina, he graduated in 1999 and moved to Japan. He began his career as a manager at an international body painting company partnered with Universal Studios Japan, contributing to USJ’s opening and working there for eight years. During this time, he managed company operations and later transitioned to providing communication training to Japanese business professionals facing challenges within international business teams. Simultaneously, he started a small business creating and selling original washi paper lamps, even setting up shops in places like Hankyu Department Store.

Through his work as a communication trainer, he realized that assertiveness is a crucial skill for Japanese business professionals aiming for success on an international stage.


After five years of trial and error, he developed a core training method to cultivate assertive skills, resulting in the BEMi (Body, Emotion, Mind, and Information) method. This method, focusing sequentially on the body, emotions, mind, and information and theory (with the latter tackled last), has proven effective in delivering tangible results in real business situations.

The BEMi method was designed to help Japanese business professionals become more influential and active members in global communication and decision-making processes.


By training individuals to focus on physical presence, emotional intelligence, cognitive processes, and information assimilation, the method ensures that their voices are not lost in international discussions. He is dedicated to supporting Japanese business people in achieving greater prominence and influence in the global business arena.

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BOOKS

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なぜ、あなたの部下は会議で発言しないのか?

​内容:発言すべき場面でなぜか口を閉ざす”部下たちにやきもきしているリーダー必読。アメリカで心理学を学び来日約20年、コミュニケーション・コーチとして一流企業での実績も豊富な著者がアサーティブネスの真理を解き明かす。リーダーに依存させず部下本人のマインド成長を促す実践ノウハウも満載。一時凌ぎではない永続的な問題解決への扉を開く一冊。​

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『脱・歯車人間: 機械のように管理してきた

思考からの脱却マニュアル』

現代のビジネスは、フレデリック・テイラーという名の幽霊に取り憑かれています。多くのリーダー達は、彼が提唱した思想について学んだことがないにも関わらず、その思想はビジネス理論や実践の隅々に浸透し、まるで常識のように存在してしまっています。ビジネスキャリアをスタートする前から、私たちはその影響を受けてしまっているのです。テイラーの幽霊はこんなメッセージをささやきます。「人を機械のように管理するのは問題ないどころか、むしろそれが良いことだ」と。しかし、実際はそうではありません。私たちは「機械のように管理する」思考から脱却し、本来の人間らしさを取り戻すべきなのです。さあ、歯車から抜け出し、人間に戻る時が来ました。

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At BEMi, we provide training to build teams that can speak up with confidence. We tailor our programs to offer the best solutions for each company. Please feel free to contact us to get started!

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@2026 BEMi Consulting, Co., Ltd.

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