“Start with the end in mind. The end should always be measurable behavior.” Some clients feel reassured when they hear this. I wince. I already know what many of the quieter members are thinking when a “speak up” initiative is announced: “Leadership wants us to talk more. Even if it’s nonsense.” Frustrated leaders get wind of this resistance and tell me, “That’s not what we meant.” What the leaders want is for people to voice concerns, questions, ideas sooner rather than late